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Class Schedule For Marketing - Fall2018

IMPORTANT: Schedule Data is not real time.

Data was last updated: 01/04/2019 at 9:00 AM

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Table Of Contents

MKTG 101 - Principles Of Marketing (3 Units)

The purpose of this course is to help students develop a working knowledge of marketing. Students will learn about the role marketing plays in an organization, as well as how to plan, implement and evaluate marketing activities. This course builds a foundation for further study in marketing and related fields.

Prerequisite: You must be a Business major (any concentration), a business minor or in one of the following majors: Corns/Pub Relations, CM, MET, FACS (Apparel Mktg/Design), FACS (Cons Sci), GPHD, INTO (Mktg), Rec & Park Mgmt, Photography to enroll in this course.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
01 book for MKTG 101 Section 01 81476 1 Lecture 55/3 MW ALP236 0900AM-1015AM Richards,Joseph B
02 book for MKTG 101 Section 02 81496 1 Lecture 55/3 MW EUR107 1030AM-1145AM Read,Barbara N
03 book for MKTG 101 Section 03 81500 1 Lecture 55/1 MW ALP232 1200PM-0115PM Choi,Beomjoon
04 book for MKTG 101 Section 04 81538 1 Lecture 55/0 MW BRH202 0430PM-0545PM Read,Barbara N
05 book for MKTG 101 Section 05 81541 1 Lecture 55/3 MW ALP232 0600PM-0715PM Read,Barbara N
07 book for MKTG 101 Section 07 81557 1 Lecture 54/0 TR BRH110 1030AM-1145AM Moskowitz,Steven M
08 book for MKTG 101 Section 08 81573 1 Lecture 55/5 TR ALP236 0300PM-0415PM Moskowitz,Steven M
09 book for MKTG 101 Section 09 81582 1 Lecture 55/0 TR TAH1026 0430PM-0545PM Liu,Feng
10 book for MKTG 101 Section 10 81607 1 Lecture 55/1 TR ALP232 0600PM-0715PM Liu,Feng
11 book for MKTG 101 Section 11 81630 1 Lecture 55/1 MW ALP232 0130PM-0245PM Choi,Beomjoon
12 book for MKTG 101 Section 12 85574 1 Lecture 54/0 TR BRH110 0130PM-0245PM Tong,Pingsheng
13 book for MKTG 101 Section 13 85575 1 Lecture 55/4 WEBONLINE - Richards,Joseph B AB386,FL

MKTG 121 - Marketing Research+Info (3 Units)

Examines the acquisition of information for marketing management decision making, including methods of collection and analysis applicable to secondary and primary data, as this process relates to the management information system. Seminar.

Prerequisite: MKTG 101.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
01 book for MKTG 121 Section 01 81503 1 Seminar 53/6 MW ALP224 1200PM-0115PM Richards,Joseph B
02 book for MKTG 121 Section 02 81481 1 Seminar 53/0 TR ARC1016 0130PM-0245PM Liu,Feng

MKTG 122 - Buyer Behavior (3 Units)

Understanding buying as a process in order to develop more effective solutions to marketing problems; an interdisciplinary approach drawing on insights from the behavioral sciences; applications to practical marketing situations. Seminar.

Prerequisite: MKTG 101.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
01 book for MKTG 122 Section 01 81477 1 Seminar 55/0 MW EUR107 1200PM-0115PM Catlin,Jesse R
02 book for MKTG 122 Section 02 81525 1 Seminar 55/1 MW EUR107 0130PM-0245PM Catlin,Jesse R

MKTG 123 - Public Relatn+Ethics Bus (3 Units)

Managerial function of evaluating public attitudes toward business firms and other organizations and institutions, and of adjusting policies and executing programs to earn public acceptance and support. Media and method of communicating with the various publics, and problems in responsible leadership.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
01 book for MKTG 123 Section 01 81537 1 Discussion 55/11 F AMD152 0900AM-1150AM Kramer,Nanci J
02 book for MKTG 123 Section 02 81594 1 Discussion 55/0 W BNC1025 0600PM-0850PM Kramer,Nanci J

MKTG 124 - Retail Management (3 Units)

Development, trends, and institutions of retailing; organization and management of retail establishments; principles and policies of retail store operations including location and layout, planning and control of budgets, personnel, pricing and customer services.

Prerequisite: MKTG 101.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
01 book for MKTG 124 Section 01 81675 1 Lecture 55/8 R BNC1025 0600PM-0850PM Watanabe,Matt

MKTG 125 - Advertising (3 Units)

Examination of advertising as a marketing communications tool in profit and nonprofit organizations. Emphasis will be placed on creative methods, alternative media, measurements of effectiveness, and coordination with other aspects of the marketing program through class discussion and written projects. Seminar.

Prerequisite: MKTG 101.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
01 book for MKTG 125 Section 01 81638 1 Seminar 55/0 MW BRH202 1030AM-1145AM Moskowitz,Steven M

MKTG 129 - Marketing Management (3 Units)

Application of marketing principles to the solution of a wide variety of problems and cases including target markets, product selection, channels of distribution, promotion and pricing.

Note: It is a capstone course. It is recommended that students take MKTG 121 and MKTG 122 prior to taking MKTG 129. Seminar.

Prerequisite: MKTG 101 and senior status.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
02 book for MKTG 129 Section 02 81632 1 Seminar 45/0 MW BRH110 0430PM-0545PM Choi,Beomjoon
04 book for MKTG 129 Section 04 86112 1 Seminar 45/0 TR BRH110 0300PM-0415PM Tong,Pingsheng

MKTG 130 - Digital Marketing (3 Units)

The purpose of this course is to help students learn and apply emerging marketing techniques to become efficient and effective marketers in the 21st century. Topics covered center on effective marketing in an online environment to help students refine their strategic marketing skills, ability to work effectively in diverse teams, and understanding of the local marketing environment.

Prerequisite: MKTG 101 and Business majors or Marketing minors only.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
01 book for MKTG 130 Section 01 85576 1 Seminar 40/3 TR ARC1013 1200PM-0115PM Baldus,Brian J

MKTG 160 - Prin Of Quality Managemnt (3 Units)

Study of the major principles of quality management: customer focus, continuous improvement, employee involvement, and process improvement. Use of case studies and a project to gain knowledge in implementing quality management principles. Seminar.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
01 book for MKTG 160 Section 01 81508 1 Discussion 55/33 TR TAH1003 0130PM-0245PM Lojo,Maureen
02 book for MKTG 160 Section 02 81653 1 Discussion 55/32 TR TAH1003 0300PM-0415PM Lojo,Maureen

MKTG 181 - Supply Chain Logistics (3 Units)

Delivery of enhanced customer and economic value through synchronized management of the flow of physical goods and associated information from sourcing through consumption. Examines the management of those activities that facilitate the movement, control and direction of goods and services to create time, place, form and ownership utilities in the global market. Topics include transportation, warehousing, information systems, sourcing, strategic alliances, modeling, purchasing and international operations.

Prerequisite: OPM 101.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
03 book for MKTG 181 Section 03 86517 1 Discussion 40/10 R ARC1009 0600PM-0850PM Daly,Deanna K S,Y

MKTG 186 - Advanced Oper Plan & Cntrl (3 Units)

Focuses on effective operations strategies for companies that operate in a dynamic business environment, with an emphasis on in-depth treatments of the decision situations facing managers in charge of related to the planning and control of the flow of goods and services in supply chain systems.

Prerequisite: OPM 101.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
02 book for MKTG 186 Section 02 86518 1 Discussion 40/22 M BRH104 0600PM-0850PM Daly,Deanna K

MKTG 190 - Multinational Marketing (3 Units)

Environmental factors affecting international trade, such as culture and business customs, political factors and constraints, economic development and legal differences, are integrated with the marketing management functions of market potential, analysis marketing research, international organization, channels and distribution, sales promotion, prices, credit, and financing.

Prerequisite: MKTG 101 or instructor permission.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
01 book for MKTG 190 Section 01 81509 1 Lecture 55/1 MW BRH202 1200PM-0115PM Mikhailitchenko,Andrey

MKTG 199 - Spec Probl In Marketing (1-3 Units)

Individual projects or directed reading for students qualified to carry on independent work.

Note: Admission requires approval of the instructor and the Associate Dean. Petitions can be obtained from the Undergraduate Business Advising Center, Tahoe 1030.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
02 book for MKTG 199 Section 02 86927 1 Independent Study 5/4 - Gardner,Sharyn D

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Class Attribute Codes

AB386 - On Line

FL - Fully Online (no In-Person Meetings Incl. Finals)

S - Service Learning Course S4

Y - Teacher Credential Program Course

Session Codes

1 - Regular Academic Session (08/27/2018 to 12/07/2018)