Class Schedule

Class Schedule For Marketing - Fall2022

IMPORTANT: Schedule Data is not real time.

Data was last updated: 07/06/2022 at 9:00 AM

Students should login to the My Sac State and click on "Search the Class Schedule" for real-time class schedule information, including the number of open seats.

Table Of Contents

MKTG 101 - Principles Of Marketing (3 Units)

The purpose of this course is to help students develop a working knowledge of marketing. Students will learn about the role marketing plays in an organization, as well as how to plan, implement and evaluate marketing activities. This course builds a foundation for further study in marketing and related fields.

Prerequisite: You must be a Business major (any concentration), a business minor or in one of the following majors: Coms/Pub Relations, CM, MET, FACS (Apparel Mktg/Design), FACS (Cons Sci), FASH, GPHD, INTD (Mktg), Rec & Park Mgmt, Photography to enroll in this course.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
01 book for MKTG 101 Section 01 81547 1 Lecture 55/0 MW TAH1003 0730AM-0845AM Catlin,Jesse R HY
01 book for MKTG 101 Section 01 81547 1 Lecture 55/0 MW WEBONLINE 0730AM-0845AM Catlin,Jesse R HY
03 book for MKTG 101 Section 03 81560 1 Lecture 55/2 MW ALP236 0130PM-0245PM Richards,Joseph B
04 book for MKTG 101 Section 04 81587 1 Lecture 110/11 MW AMD153 0300PM-0415PM Choi,Beomjoon
05 book for MKTG 101 Section 05 81590 1 Lecture 55/0 MW BRH114 0430PM-0545PM Liu,Feng
06 book for MKTG 101 Section 06 81626 1 Lecture 55/14 MW BRH104 0600PM-0715PM Staff
07 book for MKTG 101 Section 07 81660 1 Lecture 55/0 TR LIB3021 0900AM-1015AM Staff
08 book for MKTG 101 Section 08 81711 1 Lecture 55/0 TR LIB3021 1030AM-1145AM Baldus,Brian J
09 book for MKTG 101 Section 09 81721 1 Lecture 55/0 TR LIB3021 0130PM-0245PM Staff
10 book for MKTG 101 Section 10 81753 1 Lecture 55/0 TR LIB3021 0300PM-0415PM Staff
12 book for MKTG 101 Section 12 86116 1 Lecture 55/0 WEBONLINE - Baldus,Brian J AB386,OL
13 book for MKTG 101 Section 13 86291 1 Lecture 55/0 WEBONLINE - Richards,Joseph B AB386,OL

MKTG 115 - Marketing Analytics (3 Units)

The course covers current developments in marketing analytics. Topics include methodologies for market forecasting, estimating market size, and demand; evaluating marketing ROI and customer life time value; modeling of segmentation, positioning, competitive analysis, conjoint analysis, distribution channel analytics, and sales analytics. Students will also learn the latest datamining tools to collect, analyze, and visualize data for decision making and communicating to senior executives.

Prerequisite: MKTG 101; and either DS 101 or MKTG 121; or instructor permission

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
01 book for MKTG 115 Section 01 81715 1 Discussion 30/6 MW TAH1009 1200PM-0115PM Richards,Joseph B

MKTG 121 - Marketing Research+Info (3 Units)

Examines the acquisition of information for marketing management decision making, including methods of collection and analysis applicable to secondary and primary data, as this process relates to the management information system. Seminar.

Prerequisite: MKTG 101.

Corequisite: DS 101

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
01 book for MKTG 121 Section 01 81563 1 Seminar 53/0 MW ALP224 1200PM-0115PM Liu,Feng
02 book for MKTG 121 Section 02 81549 1 Seminar 53/0 MW ALP224 0130PM-0245PM Liu,Feng

MKTG 122 - Buyer Behavior (3 Units)

Understanding buying as a process in order to develop more effective solutions to marketing problems; an interdisciplinary approach drawing on insights from the behavioral sciences; applications to practical marketing situations. Seminar.

Prerequisite: MKTG 101.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
01 book for MKTG 122 Section 01 81548 1 Seminar 55/0 MW AMD152 1200PM-0115PM Catlin,Jesse R HY
01 book for MKTG 122 Section 01 81548 1 Seminar 55/0 MW WEBONLINE 1200PM-0115PM Catlin,Jesse R HY
02 book for MKTG 122 Section 02 81578 1 Seminar 55/0 MW AMD152 0130PM-0245PM Catlin,Jesse R HY
02 book for MKTG 122 Section 02 81578 1 Seminar 55/0 MW WEBONLINE 0130PM-0245PM Catlin,Jesse R HY

MKTG 123 - Public Relatn+Ethics Bus (3 Units)

Managerial function of evaluating public attitudes toward business firms and other organizations and institutions, and of adjusting policies and executing programs to earn public acceptance and support. Media and method of communicating with the various publics, and problems in responsible leadership.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
01 book for MKTG 123 Section 01 81586 1 Discussion 55/0 TR TAH1007 1030AM-1145AM Kim,Yaeeun HY
01 book for MKTG 123 Section 01 81586 1 Discussion 55/0 TR WEBONLINE 1030AM-1145AM Kim,Yaeeun HY
02 book for MKTG 123 Section 02 81619 1 Discussion 55/0 TR TAH1026 1200PM-0115PM Kim,Yaeeun HY
02 book for MKTG 123 Section 02 81619 1 Discussion 55/0 TR WEBONLINE 1200PM-0115PM Kim,Yaeeun HY

MKTG 124 - Retail Management (3 Units)

Development, trends, and institutions of retailing; organization and management of retail establishments; principles and policies of retail store operations including location and layout, planning and control of budgets, personnel, pricing and customer services.

Prerequisite: MKTG 101.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
01 book for MKTG 124 Section 01 81655 1 Lecture 55/27 R TAH1007 0600PM-0850PM Staff

MKTG 125 - Advertising (3 Units)

Examination of advertising as a marketing communications tool in profit and nonprofit organizations. Emphasis will be placed on creative methods, alternative media, measurements of effectiveness, and coordination with other aspects of the marketing program through class discussion and written projects. Seminar.

Prerequisite: MKTG 101.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
02 book for MKTG 125 Section 02 86908 1 Seminar 55/1 T BRH114 0600PM-0850PM Staff

MKTG 129 - Marketing Management (3 Units)

Application of marketing principles to the solution of a wide variety of problems and cases including target markets, product selection, channels of distribution, promotion and pricing.

Note: It is a capstone course. It is recommended that students take MKTG 121 and MKTG 122 prior to taking MKTG 129. Seminar.

Prerequisite: MKTG 101 and senior status.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
02 book for MKTG 129 Section 02 81739 1 Seminar 45/0 MW ALP236 0430PM-0545PM Choi,Beomjoon
03 book for MKTG 129 Section 03 86909 1 Seminar 45/0 TR BRH114 1030AM-1145AM Staff

MKTG 130 - Digital Marketing (3 Units)

The purpose of this course is to help students learn and apply emerging marketing techniques to become efficient and effective marketers in the 21st century. Topics covered center on effective marketing in an online environment to help students refine their strategic marketing skills, ability to work effectively in diverse teams, and understanding of the local marketing environment.

Prerequisite: MKTG 101 and Business majors or Marketing minors only.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
01 book for MKTG 130 Section 01 81661 1 Seminar 40/0 TR ARC1013 1200PM-0115PM Baldus,Brian J

MKTG 140 - Sports Marketing (3 Units)

The purpose of this course is to help students to integrate principles of marketing and sports industry management. It examines the marketing of sports, teams, athletes, sport arenas, as well as the use of sports related marketing tools (such as sponsorships, celebrity athlete endorsements, promotional licensing) for promoting non-sport consumer and industrial products.

Prerequisite: MKTG 101

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
02 book for MKTG 140 Section 02 86940 1 Seminar 30/0 MW BRH110 0300PM-0415PM Staff

MKTG 160 - Prin Of Quality Managemnt (3 Units)

Study of the major principles of quality management: customer focus, continuous improvement, employee involvement, and process improvement. Use of case studies and a project to gain knowledge in implementing quality management principles. Seminar.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
02 book for MKTG 160 Section 02 81771 1 Discussion 55/0 TR AMD152 0300PM-0415PM Staff

MKTG 181 - Supply Chain Logistics (3 Units)

Delivery of enhanced customer and economic value through synchronized management of the flow of physical goods and associated information from sourcing through consumption. Examines the management of those activities that facilitate the movement, control and direction of goods and services to create time, place, form and ownership utilities in the global market. Topics include transportation, warehousing, information systems, sourcing, strategic alliances, modeling, purchasing and international operations.

Prerequisite: OPM 101.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
01 book for MKTG 181 Section 01 81671 1 Discussion 40/15 W BRH110 0600PM-0850PM Staff

MKTG 186 - Advanced Oper Plan & Cntrl (3 Units)

Focuses on effective operations strategies for companies that operate in a dynamic business environment, with an emphasis on in-depth treatments of the decision situations facing managers in charge of related to the planning and control of the flow of goods and services in supply chain systems.

Prerequisite: OPM 101.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
01 book for MKTG 186 Section 01 81672 1 Discussion 40/30 R TAH1025 0600PM-0850PM Staff

MKTG 190 - Multinational Marketing (3 Units)

Environmental factors affecting international trade, such as culture and business customs, political factors and constraints, economic development and legal differences, are integrated with the marketing management functions of market potential, analysis marketing research, international organization, channels and distribution, sales promotion, prices, credit, and financing.

Prerequisite: MKTG 101 or instructor permission.

Sect Books Class Nbr Ses Cmp Seats Tot/Avl Days Bldg/Room Times Faculty Class Attributes
01 book for MKTG 190 Section 01 81566 1 Lecture 55/4 TR TAH1026 0300PM-0415PM Staff

Legend

Icon Description
Book Legend Icon The icon links you to the identified course materials list.
Low Cost Course Materials Legend Icon This course has been identified as having total course material costs under $40.00. Costs are determined by the campus affiliated book store. Availability of low cost materials may be limited to bookstore availability.
Zero Cost Course Materials Legend Icon This course has been identified as having Zero cost course materials.

Class Attribute Codes

AB386 - On Line

HY - Hybrid (OnLine & In-Person Meetings)

OL - Online

Session Codes

1 - Regular Academic Session (08/29/2022 to 12/09/2022)