Introduction to the field of Graphic Design. Subjects include career possibilities, current trends, issues and practices in the industry. The basic theory, techniques and practices involved in solving a visual communication problem will also be introduced.

Overview of the history of graphic design. Emphasis on symbol, type, and image development, from early pictographs to modern communication design.

Provides a basic understanding of how visual structures are created and interpreted. Students study the main components of visual structures, become familiar with basic laws of color, and learn the basics of the gestalt principles of visual organization.

Prerequisite: ART 20A or Pre - Interior Design Major.

Introduction to the tools, materials and methodologies of the creative process in graphic design. Students study the main components of visual structures, become familiar with basic laws of color, and learn the basic principles of visual organization. The skill of rapid prototyping, through the processes of idea development, thumbnailing, sketching, and mockup, will be covered. Basic concepts in visual systems and graphic message making will be introduced. A special emphasis will be placed on craftsmanship in this course.

Prerequisite: GPHD 25

Advanced typography and its relationship with message. Application of typographic principles to a diverse series of graphic design problems utilizing type and image. Techniques in using a range of digital tools to execute solutions are reviewed.

Prerequisite: GPHD 120, GPHD 125.

Corequisite: GPHD 135.

Fee course.

Emphasis is on design of a user-centered experience in an interactive environment. Enables the students to understand the characteristics of relevant technology and select appropriate forms and functions to create specific experience for users. Introduction to formative research techniques to establish context and audience and summative research techniques to determine success of screen based design solutions.

Prerequisite: GPHD 120, GPHD 125

Corequisite: GPHD 130

Introduction to the concepts and tools used to present credentials for entry into practice or advanced study. Development of the graphic design portfolio and communications package. Discussions will cover such topics as networking, interview tips, employment issues, and presentation skills. Projects refine the student's individual design process and advance their understanding of professional practice. Professional, business, and ethical issues facing the design profession will be reviewed. Development of visual presentations, written material, and oral presentations will be required.

Prerequisite: GPHD 140. GPHD 145.

Corequisite: GPHD 155.

Advanced study of visual systems as applied to branding and way finding. Construction of visual systems for an expansive multi-dimensional design solutions will be covered. Introduction to methods, techniques, and approaches of emotion-driven brand development. Application of syntactic, semantic, and pragmatic aspects of pictorial design systems to wayfinding system development. Exploration of the interplay between environmental conditions and human culture impact decisions in wayfinding system development.

Prerequisite: GPHD 140, GPHD 145.

Corequisite: GPHD 150

Fee course.

Directed observation and supervised work experience in an approved business, government, or service agency. Internships are offered to increase student understanding of the nature and scope of agency operations and giving students orientation in occupational specialties. Supervision is provided by authorized persons in the cooperating agencies and collaborative supervision is provided by the Graphic Design faculty. Minimum of three hours per week per unit of credit is required. Each student maintains a record of activities and assignments and prepares periodic reports.

Note: Students must make arrangements with a faculty member for a work program prior to admittance. No more than 6 units of GPHD 195 may be counted toward the major.

Prerequisite: Upper division status; GPA of 2.5 or above; GPHD 130, GPHD 135; instructor permission.

Individual projects or directed projects open to students who wish to attempt independent work.

Note: Faculty approval is required. No more than 6 units of GPHD 199 may be counted toward a Graphic Design degree.